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 Online Business Strategy
 
 

>WEB PAGE DEVELOPMENT

Creating a web site in 2010 is easier and cheaper than ever. There are many do-it-yourself services available. Also, the pricing can be less than $10 per month.

So if you simply want a web site, that is a perfect option.

If you want your web site to actually help your business grow, you may need to choose a consulting firm that specializes in custom web sites.

>SEARCH ENGINE MARKETING

By now it is safe to say that everyone knows the search engines are a major source of web site visitors. The big 3 are Google, MSN and Yahoo.

There are mainly 2 ways to get visitors from the search engines.

Search Engine Optimization - One way to get visitors is if your web site is ranked 'naturally' in a major search engine. This process can take weeks and months even if it is done well. The benefit of a high ranking can greatly outweigh the cost to attain it.

Pay Per Click - This is an almost immediate way to get top ranking exposure on the major search engines. There is a 'per click' fee the search engine charges each time your advertisement is clicked. The search engines determine how much to charge each advertiser based on factors such as key term and position.

It is very likely several of your direct competitors are spending time and money in both areas. If your business is going to compete on a cost effective basis you need an experienced partner that has successfully run search engine advertising campaigns.

>CONVERSIONS

What is the point of having a web site and getting search engine traffic?

The point is to generate profits and to maintain as well as increase profits over time.

Everyday internet users perform searches on search engines then click to visit web sites.

What makes a web site visitor make a purchase or complete a web site form requesting more information?

The combination of an effective web site design and targeted search engine advertising can lead to conversions.

Conversions are the key to sales and sales opportunities.

>LEARN MORE...

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